A new year, a new us! Kicking off 2026, we wanted to rebrand our organization just a bit to reflect our community and who we really are. Our previous logo was absorbed when we took on the rehab program we used to partner with in Sedalia, but that logo never really felt like our own. We wanted something new, something fresh, and something that really said "wow, I know who they are!" This beautiful new logo represents our organization in so many ways:

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• We are in the Royal Gorge Region! The bridge and the gorge are part of who we are. We represent the Southern Colorado region with pride!

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• The bird rising up from the gorge speaks to how we've overcome so many organizational challenges through the years. A proud bird, a proud organization!

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• The bird itself is a combination mixed together of a variety of birds (eagle, hawk, falcon, vulture) to try and encompass as many of our ambassadors as possible.

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• The morning view from our facility is incredible and each morning, we get to watch the sun light up the gorgeous rock mesas around us. The sun-lit rock faces represent this view.

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• We visit so many state parks, national parks, and private parks annually in various states. The ranger badge style shape really speaks to this.

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• The Arkansas River plays a huge role in our community and we do so many presentations discussing water quality and how it impacts wildlife, the river is also a feature in the new logo.

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• The logo colors themselves happen to be inspired from our very own American Kestrel, Tater Tot! Kestrels have been such important and impactful ambassadors for us for so many years and we felt having their beautiful colors representing us was key!

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Looking forward to sharing our new logo - and of course our amazing ambassadors - with you at one of our upcoming events!

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Devin Jaffe

Executive Director, Founder